Search Engine Optimization All-in-One Desk Reference For Dummies
by Bruce Clay and Susan Esparza
768 pages; Published April 27, 2009This may well be the bargain of the month. Long-time SEO guru Bruce Clay and his senior editor have just released their new reference manual:
The 746 page SEO desk reference is as close as you can come to an in-home SEO training course. The SEO For Dummies desk reference explains the search engine basics, creating content, linking strategies, analyzing results, building a business with SEO, and more. The all-in-one desk reference also strives to familiarize readers with the different kinds of search, including image searches, local search, and industry-specific vertical searches. The book also includes a $25 AdWords™ coupon to be used in your search marketing/PPC efforts. The coupon is good only on accounts that have not used a promo code before.
Amazon.com is currently offering this for $26.39 USD, so if you are eligible for the included AdWords coupon your net cost is $1.39! In many places, that’s less than a cup of coffee.
The Table of Contents includes the following topics:
- How Search Engines Work
- Keyword Strategy
- Competitive Positioning
- SEO Web Design
- Content Creation
- Linking
- Optimizing the Foundations
- Analyzing Results
- International SEO
- Search Marketing
From the Amazon.com review of this book:
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
- Book I explores how search engines work and which ones offer the best exposure
- Learn to develop a keyword strategy and be competitive with Books II and III
- Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
- Tips in Book VI show how to line up relevant links for a better search showing
- Book VII shows how to get more from your server and content management system
- Discover how to measure your site’s success in Book VIII
- Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Use SEO and Book X tips to build your brand
Or as one of the reviewers at Amazon.com puts it:
I haven’t read this book yet, but I’m sure it is good, because it was written by “the dinosaur of SEO” Bruce Clay.
Great credentials and a great price. What are you waiting for?
