Search Engine Optimization All-in-One For Dummies

Bruce Clay. For Dummies 2009, Paperback, 768 pages, $21.82

Search Engine Optimization All-in-One Desk Reference For Dummies

by Bruce Clay and Susan Esparza
768 pages; Published April 27, 2009This may well be the bargain of the month. Long-time SEO guru Bruce Clay and his senior editor  have just released their new reference manual:

The 746 page SEO desk reference is as close as you can come to an in-home SEO training course. The SEO For Dummies desk reference explains the search engine basics, creating content, linking strategies, analyzing results, building a business with SEO, and more. The all-in-one desk reference also strives to familiarize readers with the different kinds of search, including image searches, local search, and industry-specific vertical searches. The book also includes a $25 AdWords™ coupon to be used in your search marketing/PPC efforts. The coupon is good only on accounts that have not used a promo code before.

Amazon.com is currently offering this for $26.39 USD, so if you are eligible for the included AdWords coupon your net cost is $1.39! In many places, that’s less than a cup of coffee.

The Table of Contents includes the following topics:

1. How Search Engines Work
2. Keyword Strategy
3. Competitive Positioning
4. SEO Web Design
5. Content Creation
6. Linking
7. Optimizing the Foundations
8. Analyzing Results
9. International SEO
10. Search Marketing

 From the Amazon.com review of this book:

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand 

Or as one of the reviewers at Amazon.com puts it:

I haven’t read this book yet, but I’m sure it is good, because it was written by “the dinosaur of SEO” Bruce Clay.

Great credentials and a great price. What are you waiting for?

Search Engine Optimization For Dummies is a post from: PsychNet Reviews and Recommendations

©2010 PsychNet Reviews and Recommendations. All Rights Reserved.

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Bipolar II

Ronald R. Fieve M.D.. Rodale Books 2006, Hardcover, 256 pages, $15.88

Bipolar II: Enhance Your Highs, Boost Your Creativity, and Escape the Cycles of Recurrent Depression — The Essential Guide to Recognize and Treat the Mood Swings of This Increasingly Common Disorder.
by Ronald R. Fieve, M.D.

From the book jacket:

You are on fire. For a few days, you’ve stayed up late, woken up early, and accomplished your to-do list — and then some. You’ve called friends you haven’t talked to in ages, organized your closet, finished your project, danced until dawn, and still made it to work on time the next morning. Everyone and everything is great – you love life! You’ve finally “made it”, and you’re feeling fantastic.

Would you like to feel this way all the time? Who wouldn’t?

This buzz, this electric, ultra-positive feeling of focus and productivity is called hypomania, a key symptom of Bipolar II, a subtype of the Bipolar spectrum… Millions of the most accomplished Americans enjoy just these types of highs on a regular basis. Many people with this condition never seek treatment for their subsequent lows because they treasure their highs and don’t want to lose them.

The danger is that undiagnosed Bipolar II has one of the highest rates of depression and suicide among all mental illnesses, because the lows can be so devastating. But… Bipolar II can actually be beneficial, if diagnosed and treated… [This book aims] to help people make the most of the highs – and minimize, if not do away with entirely, the devastating lows.

Dr. Fieve says

“From the thousands of patients I have treated since the early 1970s, along with the major diagnostic changes of manic depression, I concluded that about half of my Bipolar II patients used their mild hypomanic highs to an advantage. I labeled this group of gifted people as Bipolar IIB (beneficial) and published a medical journal study on this topic in 1992.

“Since then, I have learned so much more about what keeps patients feeling in top form and living highly productive lives. Throughout this book, I want to help you recognize the earliest signs of this increasingly diagnosed soft condition, Bipolar II, and teach you how to be proactive in preventing debilitating episodes. I want you and your family to see how early recognition of the signs and symptoms of mild to severe depression and hypomania (mild mania) will improve the prognosis for Bipolar II, so you can see your doctor immediately for effective treatment. Above all, I want to help you prevent the tormenting high and low moods that often arise with Bipolar II Disorder. And with proper treatment and maintenance, you will be able to prevent them.”

The book is organized into two parts:

1. Bipolar II Defined, and
2. Diagnosis and Treatment of Bipolar II

The second part includes a valuable chapter on “Stay Well Strategies”.

This book should be a beneficial addition to the libraries of both practitioners and Bipolar II patients and their families.

Buy Bipolar II from Amazon

Bipolar II is a post from: PsychNet Reviews and Recommendations

©2010 PsychNet Reviews and Recommendations. All Rights Reserved.

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The Five Love Languages

Gary Chapman. Northfield Publishing 1995, Paperback, 204 pages, $3.00

The Five Love Languages:How to Express Heartfelt Commitment to Your Mate
by Gary Chapman

I discovered this book quite by accident while searching for a different title in a local Chapters-Indigo store and I grabbed the last copy in stock after flipping through the pages. I’m now recommending it to clients in couples counselling, especially those with communication issues.

From the book jacket:

Are you and your spouse speaking the same language? He sends you flowers when what you really want is time to talk. She gives you a hug when what you really need is a home-cooked meal. The problem isn’t your love – it’s your love language!

Dr. Gary Chapman reveals how different people express love in different ways. In fact, there are five specific languages of love:

• Quality Time
• Words of Affirmation
• Gifts
• Acts of Service
• Physical Touch

What speaks volumes to you may be meaningless to your spouse. The key to understanding each other’s unique needs [is to] apply the right principles [and], learn the right language, and soon you’ll know the profound satisfaction and joy of being able to express your love and feeling truly loved in return.

This book is an easy read and most readers will probably find it an eye opener in many ways, not only in terms of learning about your spouse but also in terms of learning about yourself. The book includes a quick test for each partner to identify individual love languages and to allow you to compare the love languages each uses.

My major (minor?) complaint is the labels given to the five languages, notably Acts of Service, which sounds like a demand for what my wife sometimes calls “a work donkey”. In reality, it’s not about minions but about little things one does for one’s spouse that convey the message that you are thinking about him or her and eager to express that by doing little things on a day to day basis, much like Gifts is really less about the gift and more about the overt demonstration that you are thinking about your spouse when you are apart and when you are together.

I highly recommend this book, whether you are currently in a relationship or looking for one. The author, Dr. Gary Chapman, also has a website you might find of interest: The Five Love Languages.

Buy The Five Love Languages from Amazon

The Five Love Languages is a post from: PsychNet Reviews and Recommendations

©2010 PsychNet Reviews and Recommendations. All Rights Reserved.

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