I’m a big fan of Court’s blogs. This excerpt is from a nice overview of SEO and major ranking factors.
Search Engine Optimization
by Court
April 23rd, 2009
Once you have a keyword phrase (or keyword phrases) that can bring traffic, you will want Google to rank your site well for that keyword. That means you need to learn what Google wants to see and then give it to them. There are a lot of different factors that you need to learn and some are more important than others. It’s widely believed that these are the most important 10 factors that Google wants to see:
- Keyword use in title tag
- Anchor text of inbound links
- Global link popularity of the site
- Age of the site
- Link popularity within the site’s internal link structure
- Topical relevance of inbound links to site
- Link popularity of site in topical community
- Keyword use in body text
- Global link popularity of linking sites
- Topical relationship of linking pages
